Solo Ads - A Regeneration in Style?

Internet marketers will tell you, "Solo Ads are Out Of Date". Gone the way of the dinosaur, they no longer have the potential to make money. There is, however, stirrings in the Ad Camp that indicate this is exactly opposite to the truth in advertising. Solo ads CAN amass mounds of profits but they must be engineered to perfection and receive top distribution.

The typical solo ad has distinct characteristics. Normally a large ad of up to 300 words, their placement should be front and center. Having a higher potential cost, it must GRAB the readers attention immediately.

Location, therefore is essential.

Look into placing your solo ads in E-zines, which are both product-specific and those targeting the user-market. You can find listings of E-zines that are published specifically by product or niche. Be sure you use the relevant keywords in your research.

Once you choose the E-zine you want to use, get to know as much about it's publisher and readers both. The attention you pay the publisher will certainly relate to where you want your ad displayed.

When you advertise in E-zines, you'll want to create ads that sound more personal, so be sure to treat your readers like list members you have a special offer for.

You want to target the wants of your customers, not your own.

If you can, create a strong sense of urgency regarding the purchase of the product.
Most subscribers tend to read their subscribed E-zines when they arrive in their inbox. Grab them then during the first read, make them want to return and read more. Use more than one hook, remember, there are different angles to every desire, try to reach more than target one or two specific product points.

Deciding to using solo advertising is a leap of faith into your own abilities. Extra due diligence during your research will build your skills, re-affirm your personal belief, and should increase your profits.

Of course, the above concepts are quite universal and cover many markets and areas, so you can rest assured that you can apply these concepts to different ways of advertising as well.

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